One of the biggest challenges for marketers executing a strategy like this one is knowing how to measure influencer marketing ROI.
In fact, 33% of marketers don’t even measure it.
As with any other marketing strategy, measuring the return on investment is crucial for any marketer to understand the success of a campaign. Without this data, you won’t be able to make informed decisions about improving your strategy.
But most importantly, you won’t know if you are wasting your budget or if you should increase your investment.
