If you’ve paused while scrolling through your Facebook Timeline to watch the making of chicken parmesan stuffed garlic bread or a happy shopper showing off her Chewbaca mask, you’ve contributed to the eight billion video views, which Facebook experiences daily. And that matters — a lot.
A recent Demand Metric survey found that 74 percent of B2B marketers are reporting higher conversion rates from video than any other form of content. But while businesses of all shapes and sizes are blindly boarding the video train, most entrepreneurs still struggle to make sense of marketing’s most influential form of content.
