Not all content is created equal. In fact, the vast majority of content initiatives produce far less value than they should.
Case in point: Sirius Decisions reports that 65% of all B2B content goes unused. Why? Because the content is either impossible for people to find, irrelevant to the audience’s interests, or just sub-par.
But it doesn’t have to be this way.
When content doesn’t deliver the results you expect, it’s not necessarily due to a lack of skill or creativity. More often, it’s due to missteps in strategy, which can be fixed.
