In a world of data-driven marketing strategies and software that can measure the most minor digital activities on a website, businesses long for deeper understanding, and even certainty, when it comes to making both business and marketing decisions. Search engine optimization (SEO), while an important component of online success, remains a bit of a mystery to marketers within this landscape of digital certainty. With Google and other engines keeping their algorithms close to the chest, marketers are left inferring what SEO tactics will drive the best results.
