You’ve probably received one or two prospecting emails over the past week. But the question is: have you opened them or sent them directly to your trash? Only 62% of people say they will possibly open an email and marketers are trying to figure out how to be one of the lucky few.
Mike Conley, Former CIO Optim, currently CTO United Health Group, discusses the ways to get potential customers to open the emails and how to maintain those relationships once you have them.
Prospecting email mistakes