95% of our prospecting is just wasted time, so just stop it! It’s too much time to find that 5% who want to talk, and if they really do, they’ll reach out to you anyway, inbound is so much easier.
Think about all the time you are wasting. You are sending those 1000’s of emails–granted, it doesn’t really take that much time, you’ve automated it. You only have to hit a few keys and you can send 100’s of emails to unsuspecting people. “Dave, I’d like to tell you about our products….”