Experienced marketers expect change. If you continue to use the same [ content marketing ] strategies and tactics today that worked 20 years ago, you will get buried.
It has been quietly whispered in marketing circles for the past few years that Google has been suppressing organic reach. It has been more difficult to hit the magically shrinking first page of the world’s largest search engine.
The experts at The Markup finally conducted an experiment that demonstrated what most marketers already suspected — Google shows you a lot of content to keep you on Google before showing you any organic results.
