Today’s businesses rely on their web properties to drive a great deal of their sales and lead generation processes. In a world with more than 1.6 billion websites for users to choose from, however, grabbing a slice of user attention is no small task.
For the average business website, organic search engine traffic continues to be the primary source of visitors, with some statistical analyses putting the share of traffic generated in that way as high as 50.1 percent. Is it any wonder then that businesses in the United States alone are on track to spend upwards of $80 billion in search engine optimization (SEO) services per year by 2020?
