Back when I was working for Aeropostale, I spent a few months looking into a loyalty program for the company. But eventually, we made the decision not to follow through with it because the product-level margins didn’t give a ton of room to make a loyalty program feasible from a business perspective.
That’s the thing about loyalty programs–they require careful consideration before you implement them.
You have to ask yourself if your company can sustain a rewards program and make it worth the effort. This is something your team will need to manage, and it will cost money because you’re providing customers with benefits.
