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3 Tips for Creating a Loyalty Program Your Customers Will Love

Back when I was working for Aeropostale, I spent a few months looking into a loyalty program for the company. But eventually, we made the decision not to follow through with it because the product-level margins didn’t give a ton of room to make a loyalty program feasible from a business perspective.

That’s the thing about loyalty programs–they require careful consideration before you implement them.

You have to ask yourself if your company can sustain a rewards program and make it worth the effort. This is something your team will need to manage, and it will cost money because you’re providing customers with benefits.

Read More on Inc.