Digital-first companies that fail to invest in social selling training for their sales reps are doing a huge disservice to their team and their business. Social selling is a force to be reckoned with, and the deployment strategy for this asset will play a vital role in the future of any digital-first sales team. Today, 61% of US marketers use social media for lead generation.
But expecting your sales reps to get up to speed by reading blog posts and through trial-and-error is wishful thinking. It’s a missed opportunity that not only frustrates your sales reps but also holds back your business growth.
