What are the best steps to take when developing a sales strategy? Jennifer Willey has over twenty years’ experience in sales at companies like Yahoo and AOL and is currently Chief Business Officer of Independa, a technology company that creates remote solutions for caregiving. Willey shares her insight into creating an effective sales strategy.
Build your roadmap.
Willey believes the first step to creating an effective sales strategy is knowing where you want your company to go. “Where exactly do you want your business to be this year or in three years? Who are your customers that you need to get?
