The great Peter Drucker once said that marketing has two purposes: to create and keep customers.
For digital products, such as SaaS platforms and apps, the latter is key. Yet many marketers are so focused on user acquisition they forget about retention.
According to a Harvard research, just a 5% increase in customer retention can boost profits by 25% to 95%.
In this article, I’m going to share seven user retention techniques to keep your customers loyal and sticky.
