One of the lessons of the global pandemic is that you can never predict how external events are going to impact your business. No one saw worldwide lockdowns coming. Nothing like it had never happened in the modern business age. So how do you prepare for a crisis like that? And what about the next one?
There were obvious winners during the lockdowns. These were the companies that were naturally predisposed for growth once the world was forced to stay put at home – companies like Amazon, Zoom, Netflix, and DoorDash.
