Not all marketing is created equal. Some strategies are designed to yield results in the long term, but your average business owner doesn’t always have that long to wait. According to Statista, 21.6% of American small businesses surveyed claimed that the COVID-19 pandemic had a significantly negative effect on business. If those numbers hold across the board, more than 6.5 million businesses are struggling. They need revenue now.
As a fractional CMO working with startups in several industries including fitness, fashion, health, CPG, law and non-profits, I support small companies struggling to scale without a whole bunch of money or resources. I’ve seen businesses, particularly in this climate, set themselves up to succeed when they focus on engaging in revenue-generating marketing activities first and foremost.
