In today’s competitive landscape, customers expect a lot more from brands and businesses they buy from. As an entrepreneur, you come up with new innovative ideas to serve your customers but how do you really know if that’s what the customers really want? You may offer world-class products and yet the customers continue to buy from old outdated brands. How do we fix this? How to find out the customer pain points and what can we do about them? In this blog post, we take you through the steps to create a customer journey map, find their pain points and ways you can solve their issues to deliver the kind of experience they really expect.