When it comes to branding, there’s a certain level of je ne sais quoi that top companies ooze from their pores.
Netflix, Facebook, Starbucks, Pepsi, Google. No matter where in the world you are, you instantly recognize them. And upon further inspection, it’s clear to see that there’s a lot of history and strategy behind it.
This kind of brand recognition makes these companies among the most powerful in the world. It goes beyond familiarity. It’s salience. But what, exactly, does that term entail? And what can you do to measure and increase your own?
