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What Is Customer Relations? (+ 5 Ways to Build Strong Relationships)

Your business has a lot of assets, but your customer relationships are among the most important.

Strong customer relationships are predictive of a business that not only survives, but thrives. Your satisfied customers have the potential to be your most powerful advocates in the market.

That’s especially true in the B2B world, where decision makers have a huge amount of options, limited time to conduct product research, and a willingness to listen to peers they already trust.

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