A few years ago, articles popped up everywhere proclaiming that blogging was dead. But then it didn’t die; it didn’t even get a little fever. In fact, a business blog is more important than ever. Companies that blog produce 67% more leads each month, so blogs are obviously one of the most important components of a healthy content strategy.
Now let’s examine why this is true.
Keywords + Education=Win
As the popularity of blogs began to rise, content writers stuffed articles with keywords in the hopes of driving search traffic to a company’s website. The problem was that the blogs often included no helpful information, because Google returned results with the most keywords at the top.
