Starting a business takes money. Sometimes a little, sometimes a lot. Which sometimes means finding funding from outside investors. That’s why countless articles provide advice on business plans, elevator pitches, pitch decks — all of which is useful.
But here’s the thing: If your startup is based on a great idea, has tapped a genuine market, and is delivering great financials, you won’t need a great elevator pitch. When all the fundamentals are right, investors are fairly easy to find.