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Your Company’s Purpose Should Be More Than Making Money. Here’s How to Discover It

September 30, 2019

Via: Inc.

I spend a lot of time with leadership teams working on strategy and planning. I start the process by asking why the company exists beyond just making money.

Why do I start here? Because before we can set goals and figure out how to position the business in the market, we need to understand its purpose. Having a clear understanding of your company’s purpose will make it easier to come to decisions on what direction to take. Without it, it’s more likely teams will deadlock over key strategic moves and which paths to pursue.

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