Tag: Personalization

January 18, 2024

In our hyper-connected world, the incessant buzz of digital communication can be deafening. Brands striving to be heard in this cacophony often resort to amplifying their message, but they then risk crossing the threshold into over-communication. Understanding Over-Communication Over-communication occurs […]

January 8, 2024

Artificial intelligence is leading the way in shaping the future of customer service. Whether it’s making burgers or taking drive-thru orders, AI is making a big impact. However, as we ride the wave of innovation, it’s important to consider the […]

November 14, 2023

In today’s fast-paced and ever-evolving digital landscape, businesses are constantly seeking ways to enhance the customer experience while maintaining the highest level of security. A seamless digital experience, coupled with bulletproof security, has become the gold standard. Customers expect nothing […]

October 11, 2023

Bringing a customer to the point of purchase is like a marathon runner making it to the finish line: They need to cross it, and a critical journey is complete. However, when it comes to e-commerce and online businesses, getting […]

May 18, 2023

In this latest episode of Small Biz in :15, Brian Hawkins, the marketing manager at Ghost Bed, provides illuminating insights on the concept and efficient utilization of sales funnels. Ghost Bed is renowned for its adept use of sales funnels […]

May 8, 2023

Since the 1990s, when the internet reached mainstream popularity, ecommerce has been a piece of the equation that entrepreneurs and business owners must consider to ensure long-term success. Retailers like Amazon and eBay ushered in a new era of buying […]

April 13, 2023

In a world where the competition is fierce and the pace of change is relentless, startups are under pressure to find ways to stay ahead of the curve. As a startup, you need to be agile, creative and innovative to […]

March 8, 2023

E-commerce is on the rise, or maybe you’ve heard? Of course you have, but the actual numbers are staggering, to say the least. According to a Digital Commerce 360 analysis of U.S. Department of Commerce figures released in February, e-commerce […]

February 17, 2023

With customer data having gone back underground, the magical genie is back in the bottle. That means now is the time to prove that as advertisers and marketers, you can juggle both engagement and privacy. Just about a year ago, […]

January 4, 2023

In 2008, Kevin Kelly, the founding editor of Wired, proposed the 1,000 True Fans theory. Attract a thousand loyal fans to your Fintech startup or any other business – and you’ll make money. However, this might seem unrealistic for a […]

December 30, 2022

The pet care industry is on a tremendous upward growth curve. More frequently than ever, human beings are bringing furry friends into their lives and discovering how quickly they become family. The business of pet care doesn’t end once someone […]

December 7, 2022

I’ve been in the digital marketing game since the AOL days — before even Google and certainly long before Snapchat and TikTok were ever a thing. As I’ve seen the landscape change over the years, I’ve developed some pretty good […]

October 31, 2022

Most people running a business are well aware that customer communication is critical to success, but that’s only partially correct: It’s only successful when executed in a way that not only engages customers but builds meaningful relationships. In fact, 54% […]

October 31, 2022

Most people running a business are well aware that customer communication is critical to success, but that’s only partially correct: It’s only successful when executed in a way that not only engages customers but builds meaningful relationships. In fact, 54% […]

February 23, 2022

The digital ecosystem has been continually changing and expanding, particularly since the pandemic began in 2019. From the minute consumers wake up in the morning, companies are trying to sell to them. But marketing is shifting away from salesy, static […]

February 22, 2022

Email marketing campaigns can be a cost-effective way to reach a lot of people in a very short period of time. However, many companies rely on ineffective practices, like clichéd subject lines and recycled “limited-time offers.” These practices can be […]

February 14, 2022

Email marketing is a great way to touch base with your audience, provide product education and keep existing customers engaged with your brand. If used correctly, this strategy can help you build trust and increase sales, which will help you […]

January 10, 2022

I love to receive great examples of outstanding customer service. I’m always on the lookout for great stories, whether I personally experience them, or they are sent in by our followers. What I share with you today is a great […]

December 7, 2021

Are you interested in taking your eCommerce marketing strategy to the next level? Most business owners and marketers are, especially with the new year right around the corner. This is when we reassess our various strategies and learn how we […]

November 24, 2021

Long-term customers are more valuable to your company’s growth than you may think. A study from Harvard Business School found that increasing customer retention rates by even 5% can boost your company’s profits by 25-95%. And, when compared to the […]