If you work in any marketing or sales team, you must have encountered the cold calling technique. You either belong to the class that loves cold calling or those that dread it. You can make cold calling work for you.
Many marketing and sales professionals develop anxiety and fear whenever they have to call a total stranger out of the blue. Even though they have gotten some experience from it, pitching to total strangers is a challenging task.
You have to brace yourself for the negative responses or angry rebuke that comes with the terrain. The only positive is the occasional positive feedback where your cold-calling efforts turn a stranger into a buyer.
