You may have come across the terms ‘white hat SEO’ and ‘black hat SEO’ before but understanding what they encompass in terms of approach and techniques isn’t straightforward. Least of all because, what constitutes black and whitehat SEO are changing all the time, as Google and it’s guidelines and algorithm evolve.
Generally speaking though, there’s a right way (white hat) and a wrong way (black hat) of going about securing those high spots. In this guide I want to explain the difference between the two and why relying on black hat techniques could harm your presence in the SERPs.
