The influencer space was always going to take off. Then the pandemic came along and added serious fuel to the fire for those creating online content and those stuck at home consuming it at levels previously unimaginable. As a result, more than 50 million people around the world now consider themselves to be influencers (or creators). Investments into the creator space totaled $5 billion last year alone. Meanwhile, Influencer Marketing Hub estimates the total creator economy market size to be around $104 billion, with a substantial growth trajectory on par with the gig economy—noting this projects a future valuation in the trillions of dollars.
