Tag: digital media

Department management, Marketing

Online Reputation Management: A Guide for Businesses

April 4, 2023

Via: Small Biz Club

Maintaining a healthy reputation is something that all businesses must do to ensure long-term growth. In the age of digital media, efforts to manage brand image must also encompass online channels, including social media sites and product review platforms. Making […]

Department management, Marketing

How to Manage Online Reputation Crises

October 24, 2022

Via: Small Business Trends

Online reputation crisis happens when any kind of negative information related to your company starts spreading. A single negative review is not a reputation crisis. But if that customer’s negative experience with your company is being actively discussed on several […]

Department management, Marketing

How Brands Use Facebook Groups to Drive Engagement

January 27, 2021

Via: Business 2 Community

You’ve got a great product or service, but you’re struggling to increase engagement. Sound familiar? You’ve created a Facebook Page, managed to grab a few likes, but your content seems to be struggling on the platform? You’re not alone. If […]

Department management, Marketing

Online Marketing 101: Matching Tone, Style, and Content

June 29, 2018

Via: Business 2 Community

Every digital marketer should strive to create campaigns with consistent and unique styles to set their company apart from the competition. What’s more, generating content with a unified style in mind is one of the best ways to establish to […]

Investment, Organization management

Survey: SMBs Boosting Digital Media Spend Because Of Competition, Not ROI

February 11, 2016

Via: Marketing Land

More small to medium-sized businesses (SMBs) are devoting more of their resources to digital media, but that may be creating more challenges than it solves, according to new survey data fromThrive Analytics in its 2016 Local Pulse Report. The survey […]