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Tag: Sales and Marketing


Department management, Marketing

Customers Are People, Not Products: Here’s to the End of the Advertising Model

April 13, 2018

Via: Small Biz Club

Imagine you’re reading an online article about what steel tariffs mean for construction and manufacturing industries, and suddenly, you find yourself distracted by a “real” photo of a family eating Thanksgiving dinner with a grizzly bear they allegedly raised from […]


General organization management, Systems management

Do Local Businesses Still Need a Website?

April 12, 2018

Via: Small Biz Club

Does your website still serve a purpose? Google’s primary objective is to answer people’s questions as quickly and as accurately as possible. Years ago, if you searched for a product or service, you would have been required to click a […]


Department management, Marketing

How to Write Marketing Text Messages That Will Drive Sales

April 12, 2018

Via: Small Biz Club

How to Write Marketing Text Messages Marketing text messages have become over 4 times as effective as marketing emails. Research shows that customers are 8 times more likely to redeem text coupons than email coupons. Your customers are almost 400% […]


Department management, Marketing

Social Media Marketing: DIY vs. Hiring a Social Media Company

March 28, 2018

Via: Small Biz Club

Social media marketing has become an essential part of growing a business in today’s technologically adept world. There are so many people on social media these days, it makes a lot of sense to take your business directly to their […]


Accounting, Department management, Marketing

Making Your Account-Based Marketing Successful: 3 Things to Identify

March 22, 2018

Via: Small Biz Club

Account-based marketing (ABM) is growing in popularity in the B2B universe as a means of winning important customers, and for good reason. A few key customers can be the foundation for exponential growth and a huge new market presence. But […]


Self-management, Time management

The Best Use of Your Time

March 13, 2018

Via: Small Biz Club

Now that we are a month into 2018, are you still looking for ways you can kick-start your business successes, sales and marketing wins? One of the best ways is by really being intentional about where you spend your time. […]


Department management, Marketing

Why a Marketing Campaign Plan Fails – and How to Make Yours Succeed

March 1, 2018

Via: Small Biz Club

It would be just fine and dandy if marketing were a fully-predictable animal. You plug in some good material and messaging, and you get new sales, more knocks on your door, and some modest version of fame and fortune as […]


Department management, Marketing

Leverage AI to Transform Your Marketing Plans

February 27, 2018

Via: Small Biz Club

Artificial intelligence is rapidly becoming the norm in a myriad of industries, but many small business owners and aspiring entrepreneurs alike still have yet to employ it to meet their business goals. Few mom and pop shops seem to realize […]


General organization management

7 Steps to Find Sales Leads

February 21, 2018

Via: Business 2 Community

A good sale begins with a qualified lead. Recently, lead generation and lead qualification have been hot topics in both the sales and marketing worlds. While both camps have taken these charges under their wing, in reality the process of […]


Department management, General organization management, Marketing, Systems management

Why Your Website NEEDS an SEO Audit

February 1, 2018

Via: Small Biz Club

In our agency we always recommend and perform an SEO audit for all new clients. Without understanding clearly what is technically wrong with the website, no amount of off-site SEO is going to work well. A technical SEO audit will […]


Department management, Marketing

3 Ways to Spread the Word About Your Local Business Before the Holidays

November 17, 2017

Via: Small Biz Club

Christmas and seasonal holidays are fast approaching and businesses everywhere are gearing up for their festive marketing campaigns. As larger companies imprint their mark on the season, small businesses may be wondering how they can get their own voice across […]