Realizing lifetime value from your customers is about generating lifetime value for your customers. That’s the central tenant of the customer success approach to business. It represents a shift away from thinking of customers as point-of-sale pursuits and toward regarding them as ongoing relationships that require continuous nurturing.
It reflects the current customer-centered economy that has encouraged customer fluidity and placed greater emphasis on the customer experience. In this environment, the only way to deliver value to your customers is to understand their business priorities and desired outcomes.
