Tag: accounts

General organization management, Strategic planning

How Many Accounts Can One Agency Account Manager Handle?

December 2, 2021

Via: Business 2 Community

An email subscriber asked me: “How many accounts or clients can one person handle? I limit mine to three at any one time. But maybe there is a better way of determining how many projects I could carry.” Like many […]

Accounting, Department management, Marketing

Account-Based (Strategy) Marketing: How to Master the Post-Sales Cycle

March 14, 2019

Via: Business 2 Community

Any B2B marketer worth their salt understands the power of account-based marketing (ABM). It’s been widely adopted due to its proven success rate throughout the B2B industry. But there’s a movement taking place, as marketers jump on the ABM train […]