Category: Department management

February 22, 2024

Running a business is a challenge at the best of times, so it’s always worth making it as straightforward as possible for yourself. That’s where software comes in, as they’ll make performing vital tasks much easier. They’ll even take a […]

February 22, 2024

Who would have predicted that voice technology would gain such high adoption rates? According to NPR and Edison Research, 62% of Americans 18+ utilize voice assistants on any device. The latest Edison research also indicates that 36% of Americans own […]

February 21, 2024

Influencer marketing has been characterized as the fastest-growing form of the modern generation of advertising. The Statista report of last year showed that the influencer marketing industry was worth just $1.7 billion in 2016. It hit $16.4 billion in 2022 […]

February 21, 2024

The landscape of public relations is transforming as profoundly as the digital revolution that preceded it. At the forefront of this change is AI-Forward Communications (AIFC), a concept that heralds a new era in the way PR professionals develop strategies, […]

February 21, 2024

ChatGPT has been looking a little unhinged. Some users wondered what the heck was going on with OpenAI’s chatbot after it started responding to their queries Tuesday with a whole lot of gibberish. Sean McGuire, a senior associate at the […]

February 20, 2024

Influencer marketing is a growing trend and a tactic that you should consider adding to your marketing mix. While it’s unlikely you’ll be hiring Kim Kardashian to represent your brand anytime soon, everyone has some degree of influence, and many […]

February 20, 2024

What is integrated marketing? It’s key for optimizing efforts across both online and offline channels, enhancing brand coherence. At first glance, the statistics seem like they’re at odds with each other — as though someone had mixed some generational marketing […]

February 19, 2024

Using AI marketing can help you save numerous resources and get better results, faster. But it can be hard to know where to get started. Let’s take a look at exactly what AI marketing is, how it can help your […]

February 19, 2024

Many small home entrepreneurs have never considered that taking a business loan might be a viable solution for them. It is more than understandable, considering that business loans have traditionally been a tool used mainly by bigger companies. However, as […]

February 16, 2024

Instagram has become indispensable to any business’s digital marketing strategy, boasting over 1.3 billion active users, 3.76 billion daily visits and 500 million daily story users. This platform provides a substantial opportunity for businesses to engage with their target audience […]

February 16, 2024

Marketing and public relations generally aim for the same goals, such as business development, increased sales and employee recruitment. When done well, both work together to build awareness and shape the perception of a brand in the marketplace. However, the […]

February 15, 2024

Niche versus mainstream. A debate that happens at almost any startup or brand. Do we want to go after a bigger audience and get a small piece of the pie? Or a smaller audience for a bigger piece of the […]

February 15, 2024

This type of engagement speaks to the interaction between readers, social media posts, videos, blog articles, and more. It takes different forms, like click-through rates, time spent on a page, comments, shares, and likes. If done right, it reaches its […]

February 14, 2024

Facebook plays a major role in social media marketing and is key to business success. You need a strategic approach. We’ve developed these 50 Facebook marketing tips to give you the strategic framework you’ll need for all your advertising campaigns. […]

February 14, 2024

If you work with the right people, you don’t need to have all the right answers. I grew a marketing team from two to more than 80 employees in a handful of years. We’re still growing regularly to support Authority […]

February 13, 2024

What is an office potluck? In the small business, success often hinges on teamwork and collaborative efforts towards a common goal. Recognizing the importance of cohesive teams, many businesses are turning to team building activities to strengthen bonds among team […]

February 12, 2024

Engaging customers is tricky business. But a well-designed landing page can make your life easier. It can significantly increase conversions for your pay-per-click (PPC) and email marketing campaigns. But what exactly is a landing page and how can you use […]

February 12, 2024

Companies can now better assist employees with some of their most immediate financial needs. Part of the Secure 2.0 Act, a law aimed at helping more people prepare for retirement that went into effect at the start of this year, […]

February 12, 2024

Due to a wide range of factors, more and more motorists are entering the used car market, as opposed to buying new. This is fantastic news for used car dealers, but how can you stand out from the crowd in […]

February 9, 2024

Following your entrepreneurial dream is absolutely magical. What starts as an idea with some strong early execution, sprinkled with a bit of good timing and luck, is now a real-life revenue-generating company. As a result, you start hiring team members […]