Tag: B2B

February 20, 2019

In a blog post I wrote at the end of last year, I explained how to prioritize your personalization campaign ideas so you can achieve the quickest time to value. This is a good approach to ensure your efforts deliver […]

January 7, 2019

Has your content marketing strategy been on the decline, figuratively dwindling to embers? If so, we can help. We’ve collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once […]

December 27, 2018

How will you reach new customers in 2019? Are you going to do things a little differently…or keep them the same? Hopefully, you plan to shake things up a bit. We all know how fast demand generation evolves, and we […]

December 14, 2018

Content creation remains one of the biggest ongoing challenges that marketers face. So as many firms have started to focus more on creating quality content and not just large volumes of content, getting the most out of your B2B content […]

November 19, 2018

As we reach the end of 2018, it’s time to start thinking about how our marketing plans will change in the new year and beyond. In the world of digital marketing, things don’t stay the same for long. Every day […]

November 15, 2018

Earlier this year, at CXL Live, you asked us about voice search (a lot). More specifically, you asked the hard questions, like: How can ecommerce companies compete with Alexa? How will voice search work given the human urge to shop […]

November 7, 2018

In the B2B space, customer experience is primarily thought of as a post-sale concern. Once a potential customer has converted, then it’s time to pull out all the stops and show that customer that they made the right choice. However, […]

November 1, 2018

The quantity-to-quality shift permeates today’s B2B marketing landscape. Demand generation organizations are no longer measured by the volume of leads generated. According to the marketing leaders interviewed for the DemandGen Report’s 2018 Benchmark Survey, 63% of marketing teams are evaluated […]

September 5, 2018

In the world of B2B marketing, it’s easy to follow the leader. The problem with this, however, is that when everyone starts doing the same things marketing-wise…it gets a little, well…boring. If you really want to stand out to your […]

August 2, 2018

Many professional services websites aren’t as good as the firms they represent. Successful B2B and professional services firms navigate complex business needs and extended sales cycles. Unfortunately, many organizations struggle to translate their hard-earned expertise into an engaging and productive […]

July 17, 2018

It seems that every week, we learn about a shiny, new way to engage B2B customers. However, there’s nothing quite as powerful (and affordable) as email marketing. In fact, 59% of B2B marketers say that email is their most effective […]

July 11, 2018

53% of small businesses say that Social Media Marketing is the number one source for their leads, yet 47% of small businesses say that they do not have an active Facebook Page. Increase those leads with an active Social Media […]

July 5, 2018

Content marketing is a wonderful way to build credibility, establish thought leadership, educate prospects and clients, and attract new website visitors. However, to be effective, B2B content absolutely must provide value for the reader or viewer. If it doesn’t provide […]

June 14, 2018

I recently wrote about the importance of leading indicators to improve customer retention and expansion rates in B2B environments. Waiting for financial results is too late; it behooves every company to embed a simple and repeatable set of steps that […]

May 30, 2018

Success in today’s marketplace requires strong online marketing skills. That’s true whether you are a B2B or B2C company. You simply can’t afford to have an ineffective or inefficient online marketing plan. There are two reasons. First, an inefficient campaign […]

May 22, 2018

If you’ve been reading my articles lately, you know that I sincerely believe the most effective and easiest way to get new B2B clients is to completely understand your current clients first. Why should you do this first? You do […]

May 8, 2018

There is an ultimate question you should be asking all of your clients at least once per year. An Astonishing Fact It’s astonishing to find out that most companies lose their clients, because they don’t pay enough attention to them. […]

February 15, 2018

Have you thought about using tactics typically reserved for PR in SEO? For years now, people have focused on the differences between PR and SEO — you’re either an expert in one or the other. But recently we have seen […]

January 16, 2018

The New Year is a great time to take stock of your current B2B content activities and look at what has worked for you, and what maybe didn’t deliver for you in 2017. It’s easy to get caught up in […]

January 15, 2018

Leading B2B marketers aren’t afraid to test new ideas, fail fast and treat everything like an experiment. However, they also employ a trustworthy arsenal of tried-and-true tactics that continue to drive results, quarter after quarter. While you should definitely test […]