Tag: Small Business

April 16, 2024

It’s easy to think that naming a new product, service, or business simply involves brainstorming ideas, testing the ideas out on some people, and choosing a name. But to do it right, it’s more involved than that. Here are three […]

February 23, 2024

The Internal Revenue Service (IRS) is urging small business owners to closely examine their Employee Retention Credit (ERC) claims for potential inaccuracies. As the deadline of March 22, 2024, fast approaches, the IRS has highlighted seven warning signs indicating that […]

February 1, 2024

If you’re looking to apply for small business grants in February, you’re in luck. A wide range of programs are available to businesses throughout the country, from grants that support rural businesses to those specifically for downtown storefronts. We’ve rounded […]

January 26, 2024

Though there’s no shortage of guides on “how to do SEO,” far too many seem tailored to the needs of large (primarily online) businesses. They will, almost inevitably, emphasize the marketing importance of tons of content, as well as ample link building, […]

January 17, 2024

In today’s hyper connected business environment, companies are increasingly relying on third parties like vendors, contractors, and partners for critical business functions. While these relationships can provide enormous value, they also introduce significant cybersecurity risks if not managed properly. By […]

January 12, 2024

Henry Ford said “Whether you think you can or you think you can’t, you’re right.” His famous quote gets at the heart of the concept of an affirmation: the notion that it is our beliefs about ourselves that determine who […]

December 27, 2023

Do you ever feel like, no matter how much effort you put in, your content marketing strategy always falls flat and fails to produce results? You’re not alone in that boat. You’re probably one of thousands of small business owners […]

December 21, 2023

The world of e-commerce continues to expand rapidly, and small businesses must face the challenge of connecting with a global market. The explosive growth of e-commerce can’t be underestimated. In 2021, global e-commerce sales amounted to $5.2 trillion, and projections […]

December 19, 2023

For small business owners, the holidays really can be the most wonderful time of the year: For retailers in particular, purchases surrounding winter festivities can account for nearly half of yearly sales, according to reporting from AP News. As lucrative […]

December 14, 2023

Etsy just unveiled its trend predictions for 2024, with a special focus on the theme of romance. This direction is a response to the world’s current unpredictable state as people seek comfort and beauty in their daily lives. Etsy’s announcement […]

December 5, 2023

Robert Kiyosaki’s book, Rich Dad Poor Dad, has become a prominent personal finance book since its publication in 1997, selling over 32 million copies in more than 51 languages across 109 countries. It contrasts the financial philosophies of Kiyosaki’s two […]

December 4, 2023

The popularity of online courses is on the rise, as conventional face-to-face classroom-based learning loses ground to e-learning alternatives. Here students can learn and carry out assignments and assessments remotely and in their own time. With the demand for e-learning […]

December 1, 2023

Marketing luminary Seth Godin once said that marketing is no longer about the stuff you make; it’s about the stories you tell. And there’s no better way to tell stories than through the magical blend of visuals and sound that […]

November 30, 2023

Astrategic alliance is a partnership between two or more companies to achieve mutual benefits and go after specific goals while remaining independent. If you’ve never thought about it or believe it’s only for larger companies — think again. As a […]

November 30, 2023

Janessa Leone started her business with $10,000. The brand now pulls in more than eight figures, she says (aka, more than $10 million). It’s still self-funded, and it’s more mission-driven than ever before. The California native first discovered the beauty […]

November 30, 2023

Effective presentations are vital in securing new business and helping a firm grow. Thanks to advancements in technology, small businesses now have a wealth of tools available to them for delivering powerful presentations, quickly and efficiently. Benefits of Presentation Apps […]

November 29, 2023

As an entrepreneur, progress in business requires progress in you. Learn more, think more, apply more to your business to make bigger, bolder moves that others haven’t considered. But sometimes there just isn’t time to go back to school. ChatGPT […]

November 27, 2023

It’s kind of strange to be the proprietor of my own PR and marketing firm, advising other business owners on how they may be able to avoid hiring external representation to manage their marketing needs. But I get it. Not […]

November 22, 2023

Not too long ago, the rumor on the street was that brick-and-mortar was dying and online shopping was the future, Sheri Lambert, associate professor of marketing at the Fox School of Business at Temple University says. Those reports were wrong. […]

November 20, 2023

Black Friday and Cyber Monday will soon be upon us. But what about Small Business Saturday? Taking place in the U.K. on December 2nd, it’s an annual event designed to encourage small businesses to shout about what they do, while […]