Tag: growing a business

May 8, 2023

Since the 1990s, when the internet reached mainstream popularity, ecommerce has been a piece of the equation that entrepreneurs and business owners must consider to ensure long-term success. Retailers like Amazon and eBay ushered in a new era of buying […]

April 26, 2023

It blows my mind when companies question whether they can afford to launch robust customer education programs. With the demonstrated returns in customer loyalty and satisfaction, how can they afford not to? Consider this: Research indicates consumers are 131% more […]

April 26, 2023

Businesses across every industry strive to keep pace with the rapid evolution of digital transformation, recognizing the importance of embracing new technologies and solutions to stay competitive. Along the way, however, many become distracted and overwhelmed by the flashiest new […]

April 21, 2023

In the contemporary business landscape, we can say in the last 20 years, the revenue per employee (RPE) has emerged as a salient financial metric, commanding the attention of Big Tech companies as a critical determinant of organizational success. RPE, […]

April 20, 2023

In today’s digital age, having a professional Instagram profile is essential for businesses to establish a strong online presence. With over 1 billion active users, Instagram offers businesses a powerful platform to engage with their target audience, increase brand awareness […]

April 20, 2023

Customers demand direct interactions with brands. They increasingly want to buy from businesses directly, not go through a third-party wholesaler or distributor whose customer experience is totally different from what they’ve come to expect from the company’s marketing. The direct-to-consumer (D2C) model […]

April 17, 2023

As the economy continues to fluctuate, it’s important for entrepreneurs to have a plan in place for any potential downturns. To remain competitive, you can take several steps, including reviewing your finances, cutting operating costs, diversifying your products and offerings […]

April 6, 2023

If you’re running a small business, the right partnerships can help you reach new customers and improve your products and services. But, to find the right partners, you need to know what they can do for your company — and […]

March 16, 2023

Businesses of all sizes and stripes share a common but crucial goal: cultivating customer loyalty. While you might excel at drawing in new customers, earning their trust and (more importantly) their repeat business, it is critical if you want to […]

March 15, 2023

The following is a simple question for business owners. Why do your customers buy from you? I told you the question was simple, but an accurate answer, on the other hand, can be far more complex and perhaps even elusive. […]

March 3, 2023

One of the key elements that determine a business’s success — particularly its ability to grow — is expending the smallest amount of resources (costs) for the maximum amount of benefit (revenue). The best way to widen that gap, in […]

March 3, 2023

Before slashing prices or offering a sale in pursuit of growth, ask yourself: “Will this help me in a way that’s sustainable, or will it end up creating more stress?” Put simply: If lowering rates will fix one problem, but […]

February 28, 2023

Want to grow your professional network by meeting and interacting with like-minded business leaders from various industries? What about getting an exclusive sneak peek at new products that will help your business grow? If any of those concepts interest you, […]

February 24, 2023

There is no doubt that TikTok has evolved beyond the new platform that businesses dismissed in early 2020 and even 2021. But what often remains overlooked is its strategic value for growing startups. No surprise here — TikTok is still […]

February 20, 2023

As an entrepreneur, you’re inherently always busy. You’re constantly on the go, whether you’re trying to spark new business or putting out fires for your company. Even when you come home tired from a busy day, you’ll check your emails […]

February 20, 2023

Public relations (PR) is essential to any successful strategic marketing plan, but is your business making the most of its PR efforts? An effective PR campaign not only delivers media coverage in your target publications. In addition, optimized PR feeds […]

February 14, 2023

With over 5 billion Internet users and $870.78 billion in online sales in 2021, storefront operations have struggled. They have had to raise the bar and the customer experience to survive. They can no longer get by with the same […]

February 14, 2023

The startup landscape is constantly evolving, and to stay competitive, entrepreneurs, investors, marketers and business leaders must stay ahead of the latest trends and strategies. One such trend gaining traction in the startup world is using eBooks and whitepapers as […]

February 8, 2023

When it comes to building a loyal base of customers, few things are more important than delivering a positive experience. Just look at the potential fallout of a negative one: A recent report by Emplify found that after three unsatisfactory […]

February 7, 2023

Amarketing strategy is the “plan identifying what marketing goals and objectives will be pursued to sell a particular product or product line and how these objectives will be achieved in the time available.” Keep in mind that you need to […]