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Tag: SaaS


General organization management, Strategic planning

4 Overlooked B2B SaaS Lead Generation Strategies to Help Scale Your Startup

September 15, 2022

Via: Entrepreneur

So, you’ve tried it all, from pay-per-click advertising to inbound marketing and everything in between. You get some leads here and there, but not in droves like you were hoping. What are you missing? Unfortunately, there is no fail-proof way […]


Customer relationship management, General organization management

How Digital Marketers Can Do More With Less

September 14, 2022

Via: Entrepreneur

In the last several months, tech marketers have faced the immense challenge of having to achieve more, but with fewer resources. As companies contend with dropping valuations and brace for a recessionary environment with layoffs and budget cuts, CMOs are […]


Department management, Information Technology

Building A SaaS Stack? Ask Yourself These 10 Questions First

August 30, 2022

Via: Forbes

Choosing the right software as a service (SaaS) tools for your business can prove to be a Herculean task. Whether it’s for accounting, marketing or HR, it’s important to choose software that will grow with your business and offer ongoing […]


Department management, Marketing

Top B2B Marketing Strategies for SaaS Businesses

March 23, 2022

Via: Entrepreneur

Effective B2B marketing for SaaS businesses can look much different from brick-and-mortar organizations, but some strategies hold across all fields. SaaS businesses fill a niche by providing necessary subscription services to companies online. Most brands utilize at least one SaaS […]


Administration, General organization management

How to Scale Hiring with a Recruiting SaaS for a Startup

December 21, 2021

Via: Business 2 Community

There are 472 million entrepreneurs worldwide and 305 million total startups annually. Thus, 100 million startups open each year. Yet, about half of startups survive the first five years. Only 40 percent of startups become profitable, and one over 200 […]


General organization management, Strategic planning

The 3 Most Important Hires to Get Your SaaS Going

October 14, 2021

Via: Business 2 Community

Startup founders are becoming a lot like bloggers, and I’m saying this because most of my working life I’ve worked with these two, and SaaS startups are needlessly failing. Bloggers often approach their businesses with a fun mindset rather than […]


Department management, Information Technology

Marketing BI Software: Be the Heaven-Sent Solution to Customers

September 3, 2021

Via: Business 2 Community

The business intelligence market is getting more and more attention in the past couple of years as businesses demand more and better access to data analytics tools. In fact, a recent study revealed that Business Intelligence (BI), analytics and performance […]


General organization management, Strategic planning

How to Scale Your SaaS Business

August 2, 2021

Via: Business 2 Community

Introduction Scaling is essential for success in the SaaS industry. If you can’t scale, you can’t reach new customers. Once your customer pool stays stagnant, your competitors will overtake you. With so much competition and such a small time frame […]


Department management, Information Technology

Clubhouse: How to Promote Your SaaS Business

July 8, 2021

Via: Business 2 Community

Think of social media as a giant circus arena; all be it one with millions of tents. The circus lures you in and, before you know it, you want to visit every tent. Just as you think the circus is […]


Department management, Marketing

Survey Breakdown: 72% of Writers Aren’t Measured On Specific Content Goals

June 14, 2021

Via: Business 2 Community

Value is impossible to prove if you’re not measuring anything. We found that 72.3% of respondents in our survey aren’t measured on specific content goals, leaving 27.7% being measured. When you’re trying to find the value of content, but aren’t […]


Department management, Financial

4 Ways to Drive Operational Efficiency with Revenue Operations

April 14, 2021

Via: Business 2 Community

Revenue operations (RevOps) is quickly turning into the go-to route to boost operational efficiency and profit. Better yet, technology is making it possible to see higher returns than ever before. However, not all business leaders understand the nature of this […]


General organization management, Systems management

Streamline Your SaaS Vendor List With These 13 Entrepreneur-Recommended Tips

March 4, 2021

Via: Small Business Trends

Many businesses rely on software-as-a-service (SaaS) companies to help them run their everyday operations. However, with so many specialized vendors, it’s easy to lose track of the number — and price tag — of the SaaS providers you’re working with. […]


Finances, Personal information & knowledge management, Self-management

What No One’s Telling You About Your Career Path, Finances, and Happiness

March 1, 2017

Via: Business 2 Community

You have a choice. Either follow your ideals and your passion, or choose the career that will make you a boatload of money. At least, that’s what you’re told. We live in an increasingly complex world, where nuance is the […]


Department management, Information Technology

Migrating Your Business to the Cloud? Consider Your Options First

November 9, 2016

Via: Business 2 Community

Moving to the cloud can be intimidating, but it doesn’t need to be. As more mid-market companies make plans to migrate their ERP systems to the cloud, it’s important to weigh the risks and benefits of the various cloud models, […]


Department management, Marketing

How to Develop Personas for Your SaaS Company

July 26, 2016

Via: Business 2 Community

As I’m sure you’ve heard before, buyer personas play a key role in the development of successful inbound marketing and inbound sales programs. Truly understanding who your target buyer is, both at a personal and professional level, is a foundation […]


Department management, Marketing

How to Market Your SaaS Business

June 23, 2016

Via: Entrepreneur

Recent acquisitions have sparked a lot of interest in SaaS (software as a service) businesses, which license software on a subscription basis and offer central hosting. The uptick in interest is due, in no small part, to Microsoft’s purchase of […]