Tag: SaaS

November 28, 2023

Modern companies are adopting digital technologies en masse, including increasing demand for SaaS. Statista reports that in 2022, end-user spending on SaaS amounted to $167.34 billion, and it is projected to increase to $232.3 billion by 2024. Among these solutions, […]

August 4, 2023

Scaling a software-as-a-service (SaaS) business requires a deep understanding of customer psychology and strategic decision-making. It is a crucial phase that begins when a business finds the balance between avoiding losses and generating profits. The Rule of 40, you may […]

July 18, 2023

Content marketing for B2B SaaS brands is a leading source of business success. According to ProfitWell, SaaS brands that prioritize content marketing experience a higher growth rate than those that don’t. Utilizing content marketing for your B2B SaaS brand can […]

December 5, 2022

The phrase, “there’s an app for that,” has become so commonplace it’s meme-worthy. In our personal lives, apps can scream for us, call for us and tell us when to sit, drink, or even use the restroom. In our professional […]

September 15, 2022

So, you’ve tried it all, from pay-per-click advertising to inbound marketing and everything in between. You get some leads here and there, but not in droves like you were hoping. What are you missing? Unfortunately, there is no fail-proof way […]

September 14, 2022

In the last several months, tech marketers have faced the immense challenge of having to achieve more, but with fewer resources. As companies contend with dropping valuations and brace for a recessionary environment with layoffs and budget cuts, CMOs are […]

August 30, 2022

Choosing the right software as a service (SaaS) tools for your business can prove to be a Herculean task. Whether it’s for accounting, marketing or HR, it’s important to choose software that will grow with your business and offer ongoing […]

March 23, 2022

Effective B2B marketing for SaaS businesses can look much different from brick-and-mortar organizations, but some strategies hold across all fields. SaaS businesses fill a niche by providing necessary subscription services to companies online. Most brands utilize at least one SaaS […]

December 21, 2021

There are 472 million entrepreneurs worldwide and 305 million total startups annually. Thus, 100 million startups open each year. Yet, about half of startups survive the first five years. Only 40 percent of startups become profitable, and one over 200 […]

October 14, 2021

Startup founders are becoming a lot like bloggers, and I’m saying this because most of my working life I’ve worked with these two, and SaaS startups are needlessly failing. Bloggers often approach their businesses with a fun mindset rather than […]

September 3, 2021

The business intelligence market is getting more and more attention in the past couple of years as businesses demand more and better access to data analytics tools. In fact, a recent study revealed that Business Intelligence (BI), analytics and performance […]

August 2, 2021

Introduction Scaling is essential for success in the SaaS industry. If you can’t scale, you can’t reach new customers. Once your customer pool stays stagnant, your competitors will overtake you. With so much competition and such a small time frame […]

July 8, 2021

Think of social media as a giant circus arena; all be it one with millions of tents. The circus lures you in and, before you know it, you want to visit every tent. Just as you think the circus is […]

June 14, 2021

Value is impossible to prove if you’re not measuring anything. We found that 72.3% of respondents in our survey aren’t measured on specific content goals, leaving 27.7% being measured. When you’re trying to find the value of content, but aren’t […]

April 14, 2021

Revenue operations (RevOps) is quickly turning into the go-to route to boost operational efficiency and profit. Better yet, technology is making it possible to see higher returns than ever before. However, not all business leaders understand the nature of this […]

March 4, 2021

Many businesses rely on software-as-a-service (SaaS) companies to help them run their everyday operations. However, with so many specialized vendors, it’s easy to lose track of the number — and price tag — of the SaaS providers you’re working with. […]

March 1, 2017

You have a choice. Either follow your ideals and your passion, or choose the career that will make you a boatload of money. At least, that’s what you’re told. We live in an increasingly complex world, where nuance is the […]

November 9, 2016

Moving to the cloud can be intimidating, but it doesn’t need to be. As more mid-market companies make plans to migrate their ERP systems to the cloud, it’s important to weigh the risks and benefits of the various cloud models, […]

July 26, 2016

As I’m sure you’ve heard before, buyer personas play a key role in the development of successful inbound marketing and inbound sales programs. Truly understanding who your target buyer is, both at a personal and professional level, is a foundation […]

June 23, 2016

Recent acquisitions have sparked a lot of interest in SaaS (software as a service) businesses, which license software on a subscription basis and offer central hosting. The uptick in interest is due, in no small part, to Microsoft’s purchase of […]