Tag: Social Media Marketing

January 5, 2022

Social media’s ability to create viral campaigns and build communities is a powerful tool for companies and organizations to reach new and current customers. This is especially true when it comes to Facebook. With so many business owners already using […]

January 3, 2022

Social media marketing lessons can be found anywhere you look, even outside of the traditional marketing world. If you’ve ever seen “The Devil Wears Prada,” you know that the Editor-in-Chief of Runway Magazine is filled with quick and icy insults […]

December 8, 2021

Love it or hate it, social media is here to stay. Research shows that online platforms like Facebook and Twitter have cemented themselves in the lives of consumers by providing a way for them to discover new brands and engage […]

October 29, 2021

Marketing’s Curse: Everyone talks a big game, but only few can prove it. Want to see examples of B2B social selling paying off in a big way? In initial consultations with a business that is interested in B2B social selling, […]

October 19, 2021

TikTok marketing is different in many ways from Instagram marketing and other social media strategies. And that’s because of the platform’s unique algorithm. No matter if you run a DTC brand or B2B company, the TikTok algorithm has a great […]

October 12, 2021

Everybody’s on social media these days. Seriously, 5.27 billion people are active on social media, equivalent to two-thirds of the global population. And 54 percent of those users use social media to research products and shop. Naturally, that presents a […]

September 15, 2021

Snapchat may not be the very first name on people’s lips when they are talking about social media marketing, but it is a powerful platform that can produce significant returns if used sensibly. In this post we will look at […]

September 14, 2021

Snapchat has over 530 million active users, and it’s a fun marketing tool, which is why it deserves a more prominent place in your marketing strategy. If you want to reach new customers and your target audience in their target […]

August 12, 2021

In recent times, Corona Virus has opened our eyes to seeing hidden opportunities online. Lots of digital businesses have witnessed explosive growth in demand as global lock-down pushed Internet users worldwide to seek for new income sources online. While existing […]

August 9, 2021

There are several different ways to build a strong relationship with your consumers, whether it’s through your email marketing, content, brand messaging on your website or old-school offline marketing, but I want to dive into how to do it through […]

August 4, 2021

Is your primary audience Gen Z? Are your consumers the digital natives? Would you like to be ahead of your competitors by marketing your brand innovatively? If your answers are yes, TikTok marketing is definitely worth considering for your brand. […]

July 21, 2021

The year 2020 was unprecedented for social media as the pandemic forced people inside their homes. Social media platforms have not only become one of the primary sources of information and connection, but they also served as a distraction. Reason […]

June 24, 2021

When you are trying to run a social media campaign, Facebook is the default option due to its massive reach. More than two billion users worldwide are active on the platform, and a large percentage of them could potentially be […]

June 2, 2021

There’s a reason why the national bestseller Influence, written by Psychology professor Dr. Robert B. Cialdini is “among the most important books written in the last 10 years”, according to the Journal of Marketing Research. One, it explains the six […]

May 18, 2021

There are a million ways to build your brand online, and it can be very hard to see the wood for the trees at times. However, it can only be a good thing for your brand to be aware of […]

March 31, 2021

The first and most frequent question I field from entrepreneurs about influencer marketing is, “How do I find the right influencers to use?” Honestly, I’m happy that’s the top-of-mind question for most. It shows they know that there is a […]

March 12, 2021

I don’t know if you’ve noticed, but people are angry out there. I mean, like REALLY ANGRY. It’s no surprise. Between the pandemic, politics, racial injustice, and a long list of other issues and topics, there’s absolutely no shortage of […]

January 15, 2021

If you ask any entrepreneur, their biggest challenge is managing their social media. Either they struggle with generating content or with being consistent. Yet, they all agree that social media is integral to their business. It’s what drives awareness and […]

January 4, 2021

Are you looking for a fast and easy way to reach your target audience in 2021? Social media is an excellent tool that can help you grow your lead list, build rapport with consumers, and secure more sales. We’ve seen […]

September 18, 2020

You might find the above statement funny, but it rather holds very implicit importance. If your business ideologies are directed towards brand awareness, an ever-growing customer pool, registering record-breaking sales, and proving your worth in the market, social media is […]