Tag: strategy

February 19, 2024

Using AI marketing can help you save numerous resources and get better results, faster. But it can be hard to know where to get started. Let’s take a look at exactly what AI marketing is, how it can help your […]

February 19, 2024

As a thirty-year veteran in executive search for tax professionals, I have a special set of skills. Remember the Liam Neeson movie quote in Ransom: “What I do have are a very particular set of skills, skills I have acquired […]

February 19, 2024

Many small home entrepreneurs have never considered that taking a business loan might be a viable solution for them. It is more than understandable, considering that business loans have traditionally been a tool used mainly by bigger companies. However, as […]

February 16, 2024

Instagram has become indispensable to any business’s digital marketing strategy, boasting over 1.3 billion active users, 3.76 billion daily visits and 500 million daily story users. This platform provides a substantial opportunity for businesses to engage with their target audience […]

February 16, 2024

The evolution of DEI over the past several years has been marked by corporate fickleness, with several brands and businesses pledging public commitments and setting up frameworks that have since fallen short of true impact and action. In its first […]

February 16, 2024

Marketing and public relations generally aim for the same goals, such as business development, increased sales and employee recruitment. When done well, both work together to build awareness and shape the perception of a brand in the marketplace. However, the […]

February 15, 2024

Trust is the cornerstone of any successful organization, especially when it comes to scaling up. A lack of trust within a company can lead to numerous challenges, undermining the organization’s potential for growth. It not only affects the internal dynamics […]

February 15, 2024

Niche versus mainstream. A debate that happens at almost any startup or brand. Do we want to go after a bigger audience and get a small piece of the pie? Or a smaller audience for a bigger piece of the […]

February 15, 2024

Success is a suitcase word, with a range of meanings that encompass different types of success. MIT Media Lab professor Marvin Minsky’s observation is that a suitcase word “Means nothing by itself, but holds a bunch of things inside that […]

February 15, 2024

This type of engagement speaks to the interaction between readers, social media posts, videos, blog articles, and more. It takes different forms, like click-through rates, time spent on a page, comments, shares, and likes. If done right, it reaches its […]

February 14, 2024

Facebook plays a major role in social media marketing and is key to business success. You need a strategic approach. We’ve developed these 50 Facebook marketing tips to give you the strategic framework you’ll need for all your advertising campaigns. […]

February 14, 2024

If you work with the right people, you don’t need to have all the right answers. I grew a marketing team from two to more than 80 employees in a handful of years. We’re still growing regularly to support Authority […]

February 14, 2024

In today’s world, your online reputation carries more weight than ever. When it takes a hit, it’s not just about work — your personal life feels the impact, too. It’s like a ripple effect that goes beyond business, affecting your […]

February 14, 2024

When you think of the word “influencer,” what immediately comes to your mind? Is it someone taking selfies? Content creator? Is it someone recycling posts on LinkedIn? How about someone making TED Talks? In general, all of these could be […]

February 13, 2024

Joey Reiman is a marketing professional, author and teacher who moved to Atlanta from Long Island. After starting an advertising agency, which was acquired by Omnicom, he has gone on to work with IBM, Proctor & Gamble, and Coca-Cola at […]

February 13, 2024

As technology has become more sophisticated, businesses have found ways to make the most of it to improve operations, boost profits, and enhance productivity. As you’re aiming for business growth, you may need to consider similar actions to ensure you […]

February 12, 2024

Engaging customers is tricky business. But a well-designed landing page can make your life easier. It can significantly increase conversions for your pay-per-click (PPC) and email marketing campaigns. But what exactly is a landing page and how can you use […]

February 12, 2024

They say the best way to predict the future is to create it. The founders on the Inc. 5000 do this every day — pioneering the products, services, and business models that will set new standards for tomorrow. Within the […]

February 12, 2024

Companies can now better assist employees with some of their most immediate financial needs. Part of the Secure 2.0 Act, a law aimed at helping more people prepare for retirement that went into effect at the start of this year, […]

February 12, 2024

Due to a wide range of factors, more and more motorists are entering the used car market, as opposed to buying new. This is fantastic news for used car dealers, but how can you stand out from the crowd in […]