Tag: audience

September 21, 2021

With over a billion active users per month spending an average of 30 minutes per day on the platform, there is no denying the amount of reach potential Instagram has. And it’s not just Instagram ads and shoppable stories that […]

September 20, 2021

Many multinationals suffer from the same limitations that plague many small businesses. They are disadvantaged because they have little or no local presence, so internet marketing techniques need to be explicitly fine-tuned to establish a competitive edge over their competitors. […]

September 9, 2021

Since its launch in 2016, the social media platform TikTok has seen explosive growth. The go-to social media platform for short-form videos spanning from fifteen seconds to three minutes has garnered over a billion users and downloaded over 200 million […]

September 8, 2021

Let’s say that you’re the owner of a startup that hasn’t launched yet. You know that you’ve got the perfect product or service. You also know that you selected the perfect team to help you get your idea off the […]

September 2, 2021

The launch of Twitter’s Super Follows is going to allow users with at least 10,000 followers to make money from their content. With this feature, these users can charge people for access to content with a subscription. Make Money with […]

September 2, 2021

Online sales have become the easiest and most practical way to do business in our interconnected digital world. But still, many people don’t feel safe purchasing products they can’t see, from strangers they know nothing about. If you want to […]

August 30, 2021

There are three distinct types of media that make up any digital marketing mix: earned, owned, and paid media. Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, […]

August 30, 2021

Having a powerful online presence is vital for small businesses trying to grow their audiences. Ignoring the need for a presence on popular social media platforms can put your business in a compromised position. Platforms like Instagram are filled with […]

August 20, 2021

It’s wild to think that the first email was sent 40 years ago, and even if we’ve moved on to texting and social media, we still haven’t replaced this mode of communication. Email marketing is still a dependable marketing channel […]

July 19, 2021

Did you know that Amazon offers a global reward fulfillment initiative? No, I’m not talking about Amazon Prime. Rather, I’m referring to a template for mini rewards programs, called Amazon Moments. This begs the question, is there a more extensive […]

June 15, 2021

Instagram has been responsible for many things, and when it comes to brands, this means amazing campaigns. It also means plenty of followers and influence. We thought we would take a look at the ten most followed brands on the […]

June 8, 2021

By conducting an in-depth audience analysis, you can optimize the effectiveness of programmatic native advertising via email list monetization. This approach increases brand awareness and visibility while driving engagement with the right audience, at the right time. Learn how to […]

June 1, 2021

Email is one of the most powerful marketing tools out there. It generates an average return on investment (ROI) of $42 per dollar spent, making it more profitable than any other marketing channel. Did you know that 60% of consumers […]

May 13, 2021

Content marketing has become a fixture of B2B marketing strategy and for good reason; content marketing generates approximately 3 times as many leads as traditional marketing. Beyond lead generation power, content marketing also allows you to communicate directly with your […]

April 12, 2021

Marketing strategy is a foundational aspect of any business model, no matter how large or small a business it may be. It is the approach that a brand takes to reach out to its audience, tell its story, engage them, […]

February 5, 2021

With the COVID-19 pandemic wreaking havoc on economies worldwide, companies need to leverage marketing avenues that work for them and sustain them in the years to come. Marketing during a crisis requires some finesse and a careful communication strategy with […]

October 13, 2020

What works for in-person events doesn’t always work for virtual ones. Here are three top things you need to know to create content that will grab your virtual audience’s attention – and keep it. Keep it brief. When you’re sitting […]

August 28, 2020

Social media is a lucrative platform if you can win over people over. And that’s a big if. It takes time, brilliant content, and constant engagement to have a strong social media presence with a significant following. If you’re looking […]

July 14, 2020

You know that an awesome landing page is the first step to growing your list, selling more, and building relationships with your audience. So, you built one. You took time to write convincing landing page copy. You’re ready to send […]

April 21, 2020

If you own a blog, you’re probably wondering how and when you can start to make money from it. Many businesses maintain blogs to grow their audience, cultivate relationships with readers, and increase revenue. In fact, companies that blog receive […]