Tag: marketing

February 8, 2024

It’s Valentine’s Day and you have your eye on a special someone. Do you send them flowers? Chocolates? Invite them on a romantic outing? Your approach may determine the outcome of the courtship. Much like wooing a valentine, your company […]

February 5, 2024

Neil Patel’s extensive experience has taught him that the human touch is irreplaceable in marketing. While artificial intelligence (AI) has made significant advancements, Patel firmly believes in the power of human-created content. In his interview, he highlights that human-created content […]

February 2, 2024

The days leading up to the launch of a new marketing campaign tend to be particularly exciting for PR and marketing teams. It’s the culmination of countless efforts, both creative and strategic. Before finalizing the date of the launch, you […]

January 29, 2024

Last Thursday, the undefeated University of South Carolina women’s basketball team traveled to Baton Rouge to take on the defending national champions Louisiana State University in one of the most highly-anticipated matchups of the season. Togethxr co-founder Jessica Robertson was […]

January 26, 2024

In today’s business landscape, your reputation is your most valuable asset. With more than 30 years of experience in the communications industry, I’ve learned that your reputation is your currency. It’s how people see and think about you. Big brands […]

January 23, 2024

In an age where digital platforms reign supreme, mastering the art of short-form content has become crucial for app developers seeking significant growth. At Trendify, our extensive experience, coupled with insights from our in-depth courses, has revealed a multitude of […]

January 22, 2024

Video brand guidelines have become paramount in maintaining a brand’s consistency across various platforms. While traditional brand guidelines have long been recognized as essential, how frequently are they adapted to accommodate new media, especially video? According to a study by […]

January 19, 2024

CEOs and entrepreneurs understand the clear difference between marketing and public relations (PR). Speaking to prospects and customers only? Marketing. Speaking to everyone? PR. “Everyone” can include employees (current and prospective), stakeholders, investors, regulators, wider industry peers, and so much […]

January 18, 2024

In our hyper-connected world, the incessant buzz of digital communication can be deafening. Brands striving to be heard in this cacophony often resort to amplifying their message, but they then risk crossing the threshold into over-communication. Understanding Over-Communication Over-communication occurs […]

January 16, 2024

Market research stands as a lighthouse guiding companies through the foggy waters of consumer behavior and competitive landscapes. It provides invaluable insights that shape the foundation of business strategies and market approaches. With the dynamic nature of markets today, staying […]

January 9, 2024

Generation Z, born between 1996 and 2015, holds a whopping $150 billion in global buying power, constituting 32% of the world’s population. This explains why digital marketers are rushing to adapt their strategies for this unique generation. To effectively reach […]

January 8, 2024

It’s time to retire the “faster horses” quote, particularly if you want to stay competitive in 2024. The quote in question has been attributed to automobile mogul Henry Ford and goes something like this: “If I had asked people what […]

January 5, 2024

Social media’s potential impact for small businesses cannot be understated. But if you’ve been using social media for awhile, then you probably already know a lot of the standard tips. However, there are plenty of other things you can do […]

December 29, 2023

Without fail, the question I am asked the most from marketers who are struggling to build their business case is, “How do I measure content marketing return on investment (ROI)?” We know that as consumers, we’re all consuming more information […]

December 27, 2023

When it comes to being a small business owner, there’s a fairly equitable split between the pros and the cons. Many are drawn by the perceived freedom it brings, while others are deterred by the long hours synonymous with working […]

December 26, 2023

Entrepreneur Elevator Pitch is the show where contestants get into an elevator and have just 60 seconds to pitch their business to our board of investors. In this ongoing article series, we’re celebrating the entrepreneurs who walked out with a […]

December 26, 2023

Facebook marketing strategies play a huge part in the digital landscape. Remember, your Facebook Business Page is an extension of your brand. It should reflect your business’s personality and values, helping you effectively connect with your target audience. Your business’s […]

December 19, 2023

Google recently unveiled a new video ad creation app to help small businesses in ad video creation. If video ads are part of your marketing strategy, then there are some key things you need to keep in mind in order […]

December 12, 2023

Founding a startup can be one of the most exciting experiences in business. Arguably, it is also one of the most stressful experiences, and it can easily become overwhelming, especially for sole founders or very small teams. Putting in place […]

December 12, 2023

Content might be king, but video content is the king of content, at least for now. Consumers love videos and respond strongly to video marketing. A recent study by HubSpot and Wyzowl found that 96% of consumers say they watch […]