Tag: marketing

December 26, 2023

Entrepreneur Elevator Pitch is the show where contestants get into an elevator and have just 60 seconds to pitch their business to our board of investors. In this ongoing article series, we’re celebrating the entrepreneurs who walked out with a […]

December 26, 2023

Facebook marketing strategies play a huge part in the digital landscape. Remember, your Facebook Business Page is an extension of your brand. It should reflect your business’s personality and values, helping you effectively connect with your target audience. Your business’s […]

December 19, 2023

Google recently unveiled a new video ad creation app to help small businesses in ad video creation. If video ads are part of your marketing strategy, then there are some key things you need to keep in mind in order […]

December 12, 2023

Founding a startup can be one of the most exciting experiences in business. Arguably, it is also one of the most stressful experiences, and it can easily become overwhelming, especially for sole founders or very small teams. Putting in place […]

December 12, 2023

Content might be king, but video content is the king of content, at least for now. Consumers love videos and respond strongly to video marketing. A recent study by HubSpot and Wyzowl found that 96% of consumers say they watch […]

December 12, 2023

When entrepreneurs try to shore up funding and management for their ventures, they often summarize their business strategies in an abbreviated presentation document called a pitch deck. A pitch deck is typically utilized in meetings with clients, partners and co-founders […]

December 4, 2023

Managing your business’s budget can be a delicate balancing act, like a juggling circus performer. One ball may be your expenses on the essentials — your building, insurance, payroll and any other necessities to keep operations going. Another ball is […]

December 1, 2023

Growth hacking has emerged as a buzzword in the world of startups and digital marketing, but it is much more than just a trendy phrase. It represents a fundamental shift in how companies, especially startups, approach growth. In an age […]

December 1, 2023

In the aftermath of the pandemic, many companies purchased new software – a lot of it. Then came the downturn, and those same companies were forced to examine how much – or how little – value this new tech was […]

November 29, 2023

Ads look a little different in today’s world than they did in 2013, and it’s all thanks to the innovative minds of marketers and professionals who saw the changing marketing landscape and found new ways to adapt and refine their […]

November 29, 2023

Link building is hard. In fact, it’s so hard that 41% of experts see it as the most challenging part of search engine optimization (SEO). That’s because acquiring backlinks can often be costly and time-consuming. To make things worse, investing […]

November 28, 2023

How to stand out among your competitors on the Internet and be remembered by your target audience? To do this, you need to create a high-quality and original domain. But what to do if suitable names in popular areas are […]

November 27, 2023

It’s kind of strange to be the proprietor of my own PR and marketing firm, advising other business owners on how they may be able to avoid hiring external representation to manage their marketing needs. But I get it. Not […]

November 22, 2023

Not too long ago, the rumor on the street was that brick-and-mortar was dying and online shopping was the future, Sheri Lambert, associate professor of marketing at the Fox School of Business at Temple University says. Those reports were wrong. […]

November 21, 2023

Online holiday marketing has traditionally been focused on retail businesses, their promotions, and the frenzy of Black Friday and Cyber Monday sales. Ecommerce holiday sales are projected to reach between $278 billion to $284 billion this season, according to Deloitte’s […]

November 20, 2023

Social media has become a powerful tool for marketing, especially for fashion businesses. It provides a platform to showcase your clothing line, engage with your audience, and drive sales. As a digital marketing agency London, here’s how we advise you […]

November 20, 2023

In the vibrant age of digital evolution, starting a small business from home has never been more feasible. With the right strategies and techniques, entrepreneurs can establish, grow, and promote their businesses right from their home offices. One vital element […]

November 14, 2023

Agenuine identity requires no announcement. But the moment one feels compelled to proclaim their personal brand, they risk losing the very essence of authenticity that underpins their credibility and appeal. Arguably, there exists no rigid blueprint for cultivating a robust […]

November 14, 2023

Anyone running a business has thought: It would be nice to see into the future. The coming year is particularly rife with unknowns, induced by tightening economic conditions, climate change, and lightening-fast evolution in the realm of generative artifical intelligence. […]

November 9, 2023

In today’s highly competitive business landscape, establishing a distinct and recognizable brand could be the difference between success and obscurity. For business owners, brand recognition is not just a marketing buzzword; it’s a pivotal factor that can significantly influence your […]