Tag: B2B

August 2, 2021

Introduction Scaling is essential for success in the SaaS industry. If you can’t scale, you can’t reach new customers. Once your customer pool stays stagnant, your competitors will overtake you. With so much competition and such a small time frame […]

July 21, 2021

The year 2020 was unprecedented for social media as the pandemic forced people inside their homes. Social media platforms have not only become one of the primary sources of information and connection, but they also served as a distraction. Reason […]

July 8, 2021

Your sales cycle starts with identifying and finding your potential customer. While this might seem like a very obvious thing, this process of identifying and finding your potential customer is known as sales prospecting. It’s a multi billion dollar industry […]

June 24, 2021

When you are trying to run a social media campaign, Facebook is the default option due to its massive reach. More than two billion users worldwide are active on the platform, and a large percentage of them could potentially be […]

June 2, 2021

Not all businesses require a lead generation strategy to create successful marketing programs but those businesses are rare. Instead, most businesses need a strategy to not only create conversions over time but follow up with visitors who left the conversion […]

May 28, 2021

What brought you into the world of sales? For many people, the answer comes down to passion. They found something they love to do and decided to dedicate their lives to doing it. Or maybe you were just tired of […]

May 28, 2021

When it comes to B2B tech marketing you need to stay on top of your game and know the products you’re selling. After all, people looking for business software solutions won’t respond to someone who can only quote specs at […]

May 24, 2021

Search engine optimization (SEO) for B2B marketing is an ongoing, evolving strategy. It requires being consistent while also being adaptable. Whether you are getting up to speed on SEO or having been running an SEO strategy for a while, it’s […]

May 14, 2021

Even if it sounds obvious, B2B and B2C marketing are not the same. Even though there are some similarities, there aren’t any universal “best advice for”. Each audience is different. Their reasons to buy from you are different. The way […]

May 13, 2021

Content marketing has become a fixture of B2B marketing strategy and for good reason; content marketing generates approximately 3 times as many leads as traditional marketing. Beyond lead generation power, content marketing also allows you to communicate directly with your […]

May 13, 2021

In the lexicon of business, especially B2B, words and phrases can take on so many different meanings. That they, in effect, lose their intended purpose after a while. For instance, you most likely have heard or read something about the […]

May 6, 2021

We have heard the terms “organizational DNA” or “company DNA” often in attempts to articulate what an organization’s culture may be like. Sometimes, culture and DNA are used interchangeably. If we get scientific, we know that DNA can have a […]

May 5, 2021

An immigrant from Colombia, Juan Palacio arrived in Miami at the age of 25 with a heavy accent and limited knowledge of English. Undeterred, he began selling flowers to hotels door-to-door, eventually starting a couple companies, including his most recent, […]

May 3, 2021

It’s fall 2022. We’ve moved past the lockdown and are in a bar with a group of marketing peers at an industry event reflecting on the past few years and all the transformation B2B marketing has gone through. What would […]

April 30, 2021

Revenue generation is the primary goal of every organization and B2B payments and payments made by clients are the major streams of revenue. At the higher level, thousands of payments are received and made and conventional payment methods fail to […]

April 27, 2021

Good morning, Marketers, and are you ready for three-dimensional warfare? The gloves are off between Apple and Facebook. With the implementation of new App Tracking Transparency policies, Apple has created a situation in which Facebook can only track user activity […]

April 26, 2021

More than one pioneering giant of retail has sworn by the motto, “The customer is always right.” While this saying was invented by Harry Gordon Selfridge in 1909 and has been a go-to policy for floor managers and complaining buyers […]

April 23, 2021

The audience is jaded. They have spent a lifetime seeing — and ignoring —ads. It’s just noise now. Go online, and things don’t get better. Banners. Pop-ups. Every social media platform is now driven by algorithms, which will float or […]

April 23, 2021

Indiana-based equipment reseller SIGMA Equipment implemented a new CRM during the pandemic. At a company founded in 2003, and working from homegrown systems until last year, the implementation was a long time in the making. SIGMA Equipment began as Sigma […]

April 15, 2021

You’ve taken the time to gather subscribers, to craft the perfect subject line, to include a unique “to” and “from” and to ensure your emails don’t come across as spam. You’ve worked hard on creating content that you know your […]