Tag: B2B

April 14, 2021

Innovation is frequently associated with product development, whether it was Henry Ford’s mass-production of the Model T leading to vastly improved assembly lines or Steve Jobs building that first Apple computer in a garage in Los Altos. But innovation also […]

March 10, 2021

More business-to-business (B2B) sellers are shifting their focus online, investing in ecommerce lines. Sellers are directing inventory to online selling channels, in a bid to cater for increasing demand for online transactions. This burgeoning B2B trend was unveiled in the […]

January 28, 2021

Marketing influences customer decision-making. A person’s decision-making process for purchasing a car, holiday or a new Ice Cream brand will differ from how they make a business decision such as what printer to buy. Therefore, the way businesses market consumer […]

November 18, 2020

A copywriting project can have many moving parts, especially if you’re working on a large initiative such as a website or white paper. With so many items on your project’s “to-do” list, it’s hard to know where to start. In […]

July 9, 2020

One of the biggest challenges that new social sellers face is knowing how to measure their progress. Social selling is a strategy that includes many different individual tasks and interactions, so how do you measure success? To be an effective […]

June 19, 2020

If you’re a B2B tech company, go to Google, search for your five biggest competitors, and pull up their websites. I’ve got a twenty dollar bill that says at least three of them are doing content marketing. I’m serious here. […]

June 12, 2020

Content marketing is a tried-and-true mainstay for many marketing teams. It serves as a gateway to introduce potential audiences to an organization and how its products, services, or expertise addresses their needs and pain. The shape of content marketing is […]

February 12, 2020

Times, they are a-changin’. Those of us in marketing know all too well how true this is. It’s okay, though—change is an essential part of growing. In marketing, especially, new innovations represent an organic shift in societal trends and preferences. […]

January 15, 2020

While search engine optimization is still one of the most important disciplines to master, pay-per-click advertising is equally essential as a skill. No matter if a brand is looking to attract B2B or B2C prospects, PPC is one of the […]

January 9, 2020

Your business has a lot of assets, but your customer relationships are among the most important. Strong customer relationships are predictive of a business that not only survives, but thrives. Your satisfied customers have the potential to be your most […]

December 30, 2019

In our busy world, video is becoming an increasingly popular vehicle for marketing content. People have less time these days, and video is a fast, modern, and engaging method for catching prospects’ attention. It might not be a surprise then […]

December 27, 2019

In 2019, it was estimated that the number of active email accounts would hit 5.6 billion. Those 5.6 billion accounts equate to a lot of opportunities for your email marketing. While every email account certainly won’t be a part of […]

November 5, 2019

As more and more B2B tech-oriented businesses turn to content marketing for their lead generation efforts and building their sales pipelines, it seems that businesses are realizing that they need to participate in developing an effective content strategy and then […]

October 11, 2019

Do you hate having a messy inbox? Is your calendar filled with endless marketing activities that you’re struggling to find time for? One change you can make is implementing marketing automation. Marketing automation is a technology software that streamlines and […]

July 16, 2019

I’ve said it before and I’ll say it again: The balance of power has shifted. Today, customers have all the control. But unfortunately, a lot of executives still haven’t gotten the memo. While they’re busy worrying about raising capital and […]

May 6, 2019

Over the last few years, account-based marketing (ABM) has become a big buzzword in the digital marketing industry. A lot of B2B and SaaS companies—especially those going after the large and enterprise-level accounts—invest heavily in ABM platforms that allow them […]

April 12, 2019

Relationships are one of the underlying principles and key differentiators of account-based marketing (ABM), where the goal is making meaningful connections and progressing opportunities with the right accounts rather than driving lead volume. As such, ABM programs can’t be held […]

March 14, 2019

Any B2B marketer worth their salt understands the power of account-based marketing (ABM). It’s been widely adopted due to its proven success rate throughout the B2B industry. But there’s a movement taking place, as marketers jump on the ABM train […]

March 12, 2019

B2B content marketing has become the white bread of content marketing. It’s on every B2B marketer’s menu and unfortunately a lot of it is as exciting as white bread. It lacks texture, and flavor and gusto. Beyond that, it’s often […]

February 25, 2019

No matter how much technology is used to facilitate customer relationships, a great customer experience comes down to human-to-human interaction. No matter who I ask about great customer experiences, the common theme among the best experiences are the way people […]